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Avrasya İşletme ve İktisat Dergisi Yıl:2021  Sayı: 27  Alan: Turizm

Özlem ALICI
A NEW TOURISM IN TURKEY
 
Covid-19 (New Coronavirus) is an upper respiratory tract disease, which first occurred in the animal and seafood market in Wuhan, China. The new coronavirus, which first appeared in December 2019, has affected the whole world in a short time. With the spread of the COVID-19 outbreak to almost all countries, the epidemic has become a pandemic. This pandemic, which affects countries economically, socially, and psychologically, has deeply affected many business sectors. Tourism is the industry that is affected by crises at the earliest and the most. Countries cover most of their current account deficits from the tourism industry known as smokeless chimney. The tourism industry in Turkey, which had often been affected by regional risks, is facing the effects of the pandemic now. This research aims to show the effects of COVID-19 on Turkish tourism and to evaluate the opinions, expectations, and suggestions of the employees of the industry. In line with this purpose, an online interview was conducted, and the participants were asked nine questions. At the end of the analysis, it was determined that the biggest impact of the COVID-19 pandemic on the tourism industry was the significant decrease in the number of tourists due to the restrictions and the resulting large income losses. It has been determined that, following the circular issued by the Ministry of Culture and Tourism, businesses took measures to obtain a Safe Tourism Certificate and provided various training to their staff. Fluctuations in macroeconomic indicators of the tourism industry in Turkey were examined. It was understood that the tourism enterprises that experienced a loss of income hope to overcome the crisis with the least damage due to the short-time working allowance, tax reductions, and incentives, and they want to proceed with marketing activities without decreasing the employment rate.

Anahtar Kelimeler: Pandemic, revenue, tourism


A NEW TOURISM IN TURKEY
 
Covid-19 (New Coronavirus) is an upper respiratory tract disease, which first occurred in the animal and seafood market in Wuhan, China. The new coronavirus, which first appeared in December 2019, has affected the whole world in a short time. With the spread of the COVID-19 outbreak to almost all countries, the epidemic has become a pandemic. This pandemic, which affects countries economically, socially, and psychologically, has deeply affected many business sectors. Tourism is the industry that is affected by crises at the earliest and the most. Countries cover most of their current account deficits from the tourism industry known as smokeless chimney. The tourism industry in Turkey, which had often been affected by regional risks, is facing the effects of the pandemic now. This research aims to show the effects of COVID-19 on Turkish tourism and to evaluate the opinions, expectations, and suggestions of the employees of the industry. In line with this purpose, an online interview was conducted, and the participants were asked nine questions. At the end of the analysis, it was determined that the biggest impact of the COVID-19 pandemic on the tourism industry was the significant decrease in the number of tourists due to the restrictions and the resulting large income losses. It has been determined that, following the circular issued by the Ministry of Culture and Tourism, businesses took measures to obtain a Safe Tourism Certificate and provided various training to their staff. Fluctuations in macroeconomic indicators of the tourism industry in Turkey were examined. It was understood that the tourism enterprises that experienced a loss of income hope to overcome the crisis with the least damage due to the short-time working allowance, tax reductions, and incentives, and they want to proceed with marketing activities without decreasing the employment rate.

Keywords: Pandemic, revenue, tourism


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